Landing Page Audit — Find the Leaks Costing You Signups.
Built for founders and marketers auditing one landing page at a time. Paste the URL, get a prioritized teardown of what's stopping visitors from converting.
Each audit analyzes your page against 10 conversion criteria.
Free plan includes 3 audits per month.
Recently audited:
The 6 leaks we find on almost every landing page
We've roasted thousands of landing pages — these are the patterns that keep coming up. BurnRate checks all 10 of the conversion criteria behind them, ranks the fixes by impact, and ships you a report you can act on today.
1. Vague hero headline
"Insights at the speed of thought." A visitor can't tell what you sell. Replace it with [Outcome] for [Audience].
2. Competing CTAs
Three primary buttons stealing clicks from each other. Pick one, demote the rest.
3. Anonymous social proof
Silhouette avatars and "Fortune 500 CMO" attributions. Real names, real photos, real outcomes convert; anonymous ones don't.
4. Slow first paint
Autoplay videos and uncompressed hero images push the CTA below the fold on mobile.
5. Form friction
Six required fields, mandatory credit card, gated trial. Cut every field that doesn't gate the next step.
6. Missing trust signals at the CTA
The signup button sits in a vacuum — no guarantee, no "no credit card required", no testimonial nearby.
Landing page audit FAQ
Does BurnRate audit a single page or the whole site?
BurnRate analyzes the specific URL you enter, not the entire website. That's by design — landing pages are individual conversion units, and each one deserves its own scored report.
What kind of landing pages does this work on?
Any public URL: SaaS homepages, paid-ad landing pages, lead-magnet opt-ins, ecommerce product pages, agency portfolio pages. If a human can load it in a browser, BurnRate can audit it.
I want to see what a roast looks like first.
Fair. Here are five real landing pages we tore apart line-by-line.Read the teardowns →
"Finally a tool that tells me what actually matters"
Maya Kim
SaaS Founder
"Audited my agency's site and fixed 3 things the same day"
David Torres
Digital Agency Owner
"Worth every penny. My bounce rate dropped 18% after implementing the fixes"
Alex Rivera
E-commerce Manager
"Ran it on our landing page before launch. Caught 4 issues we completely missed"
Sarah Chen
Startup Founder
"My clients love getting the PDF report. It justifies my audit fees instantly"
Marcus Webb
Freelance Developer
"Went from a 52 to an 81 in two weeks following the fix recommendations"
Priya Nair
Head of Growth
"Finally a tool that tells me what actually matters"
Maya Kim
SaaS Founder
"Audited my agency's site and fixed 3 things the same day"
David Torres
Digital Agency Owner
"Worth every penny. My bounce rate dropped 18% after implementing the fixes"
Alex Rivera
E-commerce Manager