Landing Page Analyzer — Paste a URL, See What's Losing You Conversions.
Free analysis of any landing page in about 60 seconds: a score on 10 conversion criteria and a ranked list of what to fix first.
Each audit analyzes your page against 10 conversion criteria.
Free plan includes 3 audits per month.
Recently audited:
Most landing page analyzers grade your markup. This one grades your persuasion. BurnRate renders the page exactly as a first-time visitor sees it — desktop or mobile — and reads it the way a buyer does: can I tell what this is in five seconds, do I believe it, and is there one obvious next step? Then it scores what it found and ranks the problems by how much revenue they are likely costing you.
You get a numeric score per criterion, the specific thing on your page that caused it, and two or three concrete fixes written against your actual copy — not generic advice about "improving your value prop." There is nothing to install: paste a public URL and the analysis runs from the outside, so it works on your site, a client's site, or a competitor's.
What the analyzer looks at
Headline & clarity
Whether a stranger can name what you sell, and who it's for, in the first five seconds.
Call-to-action hierarchy
One obvious primary action, or four buttons competing for the same click.
Trust & social proof
Named testimonials, logos, ratings, counts — anything that proves other people already said yes.
Mobile rendering
How the page behaves at 375px, where most paid-ad traffic actually lands.
Speed (LCP)
Real Lighthouse data. Every second past 2.5s costs roughly 7% of mobile conversions.
Form & signup friction
Field count, gated pricing, and 'contact sales' walls that quietly leak intent.
Landing page analyzer FAQ
How is this different from a page speed test?
Speed is one of the ten criteria, not the whole report. A page can load in 0.9 seconds and still convert badly because the headline is vague and the CTA is buried. BurnRate includes the Lighthouse numbers, then tells you what else is in the way.
Can I analyze a page behind a login?
Not automatically — the analyzer only reaches public URLs. For gated or app pages you canupload your own screenshot and get the same analysis.
Is it free?
Yes — 3 analyses per month, no credit card. Paid plans unlock unlimited runs, PDF exports, and the full prioritized fix list.See pricing →
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"Finally a tool that tells me what actually matters"
Maya Kim
SaaS Founder
"Audited my agency's site and fixed 3 things the same day"
David Torres
Digital Agency Owner
"Worth every penny. My bounce rate dropped 18% after implementing the fixes"
Alex Rivera
E-commerce Manager
"Ran it on our landing page before launch. Caught 4 issues we completely missed"
Sarah Chen
Startup Founder
"My clients love getting the PDF report. It justifies my audit fees instantly"
Marcus Webb
Freelance Developer
"Went from a 52 to an 81 in two weeks following the fix recommendations"
Priya Nair
Head of Growth
"Finally a tool that tells me what actually matters"
Maya Kim
SaaS Founder
"Audited my agency's site and fixed 3 things the same day"
David Torres
Digital Agency Owner
"Worth every penny. My bounce rate dropped 18% after implementing the fixes"
Alex Rivera
E-commerce Manager