How BurnRate Works
Built by WiredGraphix, a design studio focused on conversion and UX.
WHY BURNRATE EXISTS
We built BurnRate because most website feedback tools tell you what looks bad. We wanted something that tells you what's costing you customers.
Some evaluations may look brutal, but they're grounded in today's web design principles and conversion best practices. Every critique exists for one reason: to help you get more customers.
WHAT EVERY AUDIT EVALUATES
First Impression
Does the page hook visitors before they scroll?
Visual Hierarchy
Does the layout guide users toward the action you want them to take?
Typography & Readability
Are your fonts and text hierarchy helping or hurting comprehension?
Accessibility
Does the design meet contrast and accessibility standards?
Content Clarity
Is the headline strong and the value proposition immediately clear?
Emotional Tone & Brand Voice
Does the copy feel authentic and connect emotionally with the target audience?
Conversion Flow & CTAs
Are your calls to action clear, urgent, and visible?
Trust & Social Proof
Do testimonials and credibility signals build confidence?
Page Structure & Navigation
Is the layout intuitive and does it guide users without confusion?
SEO & Discoverability
Are meta tags, headings, and content optimized for search visibility?
Each category is scored based on its impact on conversions. The overall BurnRate Score reflects how much your website may be costing you in lost customers.
OUR MISSION
Our first mission is to help our customers — website owners, entrepreneurs, UI/UX designers, and everyone who needs to improve their website and make it more impactful.
We also believe better-designed websites make the internet a better place. Every BurnRate audit is grounded in web and mobile design principles, not opinions. Our goal is to raise the bar for digital experiences globally, one website at a time.
No fluff. No sugar coating. Just honest analysis and actionable fixes.
FREQUENTLY ASKED QUESTIONS
Ready to find out what's costing you customers?
Roast My Website