The BurnRate Blog
Why sites don't convert — and how to fix them.
Short, opinionated articles from the team behind BurnRate. We audit hundreds of sites a month — these are the patterns we see again and again.
What Is a CRO Audit? The Complete 2026 Guide
The plain-English explainer: what a CRO audit is, what's inside one, manual vs AI, and how to know if your site needs one.
Read article →The CRO Audit Checklist: 23 Things to Check Before You Ship
The exact 23-point checklist we run on every site we audit. Copy it, run it on yours, and ship the fixes that move conversion.
Read article →Why Is My Website Not Converting? 9 Reasons (and Fast Fixes)
Traffic up, signups flat? The 9 silent conversion killers we find on almost every site we audit — and the 10-minute fix for each.
Read article →What a Website Roast Actually Looks Like (5 Real Teardowns)
Five anonymized SaaS homepages, roasted line-by-line for the conversion mistakes that cost them money — and what to do instead.
Read article →How to Perform a Conversion Audit (10-Step Guide)
A practical 10-step checklist you can run against any website in 30 minutes. Find what's quietly costing you customers.
Read article →Conversion Audit vs. SEO Audit: Which One Grows Revenue?
SEO brings traffic. Conversion turns it into revenue. Here's when to run each, and why most growth-stage sites need both.
Read article →Skip the reading. Get the audit.
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